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At OFRF we like to think outside the box and out latest product packaging design is reflective of our creative thinking.
Designed to reflect the modern buyers search for the best sub ohm tank, the goal of the nexMESH Sub-Ohm Tank packaging was to create a playful, interactive design packed with information to help potential buyers research what’s inside.
In today’s world the consumers quest to find the best sub ohm tank usually begins with an online search and incorporates a range of actions from search engine keyword research to social media reviews and Instagram hashtags
Drawing on the familiarity of this process we wanted our packaging to replicate the modern buyer’s journey and facilitate a deeper exploration of the key features, benefits and opinions of the nexMESH Sub-Ohm Tank.
So, let’s explore the packaging
In the tradition of all OFRF products, our packaging remains a simple black and white. In a sea of multi colored packages sitting on a shelf many product packages blend into each other and are lost in the crowd.
The top cover of the box mimics the familiar design of a search engine, including top navigation, keyword recommendations and of course the omnipresent search bar.
Sitting clearly in the center of the box, and isolated from all possible distractors the OFRF brand logo is boldly displayed and directly underneath the search bar clearly contains the search term “nexMESH Sub-Ohm Tank” inviting the viewer to let the search begin.
In the top right hand corner, there is the iconic services icon. The 9 dots for us represent the idea of a hashtag with the adjacent top keyword recommendations providing hints of how to extend the search and take a deep dive into exploring the nexMESH Sub-Ohm Tank.
The side covers are designed to facilitate the discovery of more keywords and hashtags to help the viewer access more details about sub ohm vaping, our sub ohm tank and the OFRF brand.
Of particular significance is the hashtag #FirstConicalMeshTank which illustrates that the nexMESH Sub-Ohm Tank includes a world first innovation, conical mesh coils. Consumers also know that a search of this hashtag will reveal a social media image gallery packed with high quality product images and other consumer opinions both about the brand and the product.
On the bottom of the box the consumer can discover exactly what’s contained inside the package, our legally required product warnings and our OFRF manufacturer information. Designed in California. Manufactured in China.
For us product packaging is more than a simple box to house a product, it’s a chance to highlight not only the brand and the quality product inside but to also entice the consumer to engage in a deeper exploration of who we are and our innovative product designs.
OFRF nexMESH Sub-Ohm Tank – let your search begin today and discover for yourself why this tank is destined to be one of the best sub ohm tanks to ever hit the market.
So, what do you think of our packaging design concept? We appreciate you feedback on everything we do so please feel free to share your thoughts in the comments section below.